E-commerce is a rapidly expanding industry, with many nations competing to dominate the field. As the number of online shoppers and digital payments increase, the global e-commerce market is projected to reach $7 trillion by 2024. Which country is currently leading the way? China is the undisputed leader, accounting for 40.1% of the global market. In 2020, China reported $2.6 trillion in total e-commerce sales, while the United States reported $770 billion. China’s large population and robust digital infrastructure have allowed it to be at the forefront. India is the second-largest e-commerce market, worth $200 billion in 2020. India’s population and its developing middle class are the main reasons for its rapid growth. Japan is the third-largest e-commerce market, with a market size of around $100 billion. They are a leader in digital payments and cashless transactions, making it an attractive option for e-commerce companies. With improvements in digital infrastructure and cashless payments, the future of e-commerce looks very promising.