Blog

The Importance of Local Listings and Directories

0

When it comes to getting your business noticed in your local market ranking higher on local search engines is a must. Many businesses make the mistake of just trying to rank high in search results for the products or services they provide and completely neglect their local search results. Failing to focus on getting your business ranked higher in local search results will have a negative impact on your business. Think about how you perform a search for a product or service. Chances are you take out your phone and type in what you are looking for and are provided a list of local businesses. This is how you want your business to be found as well.

By implementing a few key tips and suggestions you can easily boost your businesses local search results. This will not only get your business more attention but will drastically improve your profits and foot traffic to your local business. There are a number of ways you can easily incorporate local search engine optimization to boost your business’s online visibility to your direct local markets.

Why List Your Business in Local Online Search Directories?

When it comes to using local listing and online directories the key is consistency. Your local online listing will be a profile that displays the name, address, phone number, website, and other details about the products or services your business supplies. Most of these are free to list on and some allow you to pay an additional price for special features, but these are most often not necessary or relevant to your search engine ranking.

The main reason why getting your business listed on many online search directories is because this is how customers are searching for local services and products. Since almost all individuals have their mobile phones at the ready they will most often begin their search to find something that meets their needs by looking for it on their phones. You instantly expand your reach when your business is listed on local search directories because you are putting your business in front of the customer who are already in the market for your product or services. Customers are already actively looking for what you have to offer and by getting your business on these search directories you are putting your business in front of customers who are ready to buy.

The listings you create will make your business more visible on the internet and will increase your chances of local customers finding your business. Many of the online directories will share data across the platforms, the more listing you have the more visible your business is. There are some requirements your business needs to meet in order to qualify for local business listings. These include:

  • Your business must have a name.
  • Your business number must match the city location you are listing in. You cannot use a shared phone number, a toll-free number or a call tracking number.
  • Your business must have a physical address that is not a PO Box, shared address or virtual office.
  • Your business must do face to face interactions, which means you can list a virtual business in local listings.

If your business meets all these four requirements, then you can begin listing your business in local directories.

How to Properly List Your Business for Better Search Results:

When you are ready to list your business for local search results you need to ensure that you keep all the information consistent on all listings. Even the slightest variations can have a negative effect on your search results ranking. The name, address and phone number for your business needs to be entered exactly the same in all your listings, this is known as the NAP of your business listing. Triple check that you type everything exactly the same from the apostrophe placement to the actual name of your business, you may be thinking that altering your business name slightly, will get your business seen by more people but this will decrease your ranking in search results.

For example:

If you have a photography business and you list it as “Your Name Photography” on one directory, but list it as “Your Name Portrait Photography” on another, these are calculated as two separate businesses; your rankings will result in two low ranking listings. If instead you list them as the same exact name, then they are verified as one business and this increases your rankings. The higher you rank the sooner your business gets seen by potential customers or clients. Having two businesses that rank low will result in even less visibility. These duplicate listing can also result in a lower ranking overall, any duplicate listing you have for your business that do not match should be deleted or removed from the directories.

Anytime something about your business changes in regards to the name, location or address you will want to keep your directory information up to date. This can be tedious work but the efforts will have a profound impact on the number of customers these listings can bring in. Keep a spreadsheet on file that will make updating your business information much easier when the time comes.

Some of the most popular online directories you should consider include:

  • Google+ Local
  • Yelp
  • Bing Places
  • Yellow Pages
  • Yahoo! Local

Boosting Your Local Search Engine Rankings with Online Directories

Simply listing your business on a number of online directories is only half the task. You want to ensure that your business is as close to the number one ranking position as possible, or at least shows up on the first page of results. To help boost your search engine rankings in online directories consider these key factors.

Choosing Categories

When you go to list your business in many of these online directories you will be given the option to choose categories for your business to be easily found in. You can typically choose from two to five categories, which will better describe what type of business you are running or products and services you provide. If you neglect to add categories for your business it will not show up in local search results, so this is an important step to complete. You want to make sure the categories you choose for your business are relevant to the type of services or products you are offering; if you list your business under a category that is irrelevant than this will decrease your rankings.

Reviews

Reviews are one of the easiest ways to draw more attention to your business. A business that has a number of reviews attached to their local online listings is more likely to get viewed by new potential customers or clients than a listing that as no reviews. Reviews and ratings will be displayed differently on the various online directories, but you want to encourage you present or past clients and customer to leave a review for your business. While reviews and rating can increase your ranking on some directories it will not also make a significant impact on all of them. They will, however, have an impact over how many customer or potential clients contact you. A raving review or a couple of positive reviews can be all it takes for someone searching for the product or services you supply to push the call now button on their phones.

One thing you need to keep in mind when asking for customers and clients to leave a review for your business is that each directory will have different guidelines that you must follow to do so. Some have no restriction on asking customer and clients to leave reviews while other platforms, like Yelp, only allow for you to simply suggest they visit your business on their directory, not actually leave a review.

What to Know About Citations?

Citations are an often overlooked but highly valuable component to getting your business ranked higher on search engines like Bing and Google. The more citations your business has across the world wide web the higher your business will rank. This is especially important if you have a business that falls in a less competitive industry, like many service providers, where businesses are less likely to have a website of their own. This is because without a website the search engines will rely on information found elsewhere on the web to rank that business.

Citations are primarily mentions of your business name and address on various web pages. This does not most often include a link back to your website. The most common place your business can gain citations is through the yellow page directories, where your business is listed but no link is included back to your web page. Your local chamber of commerce or business association pages are also key places on the internet where your business can have citations. These citations help establish certainty and confirm that your business is an actual business and you provide the types of services you promote.

Citations are vital at validating your business in your community because most of the pages, like the chamber of commerce pages, you will not be able to fake a membership to. Having your business mentioned in online newspapers or blog is also a way to increase your citations. Citations can greatly improve your business local search engine rankings.

Additional Elements

Including photographs and short video clips related to your business can have an impact on your local search engine rankings. Photos and videos tend to lead to an increase of clicks your business gets. Photos and videos are also a great way to show your actual business location or storefront, products, and past projects. You can also introduce your team and staff members to searchers, which gives your business a friendly face and this can help you stand out from your competitors. Potential clients and customers are more likely to look through your business listing when it has photos over ones that do not. You want to make sure your photos and videos are of good quality. They should be crisp, clear, well lit, and colorful. If your video has sound you want to ensure the audio is of high quality as well.

It can also be a good idea to include a virtual tour of your location. If you have a restaurant or venue space that you offer customers to rent out for events like weddings this can be a great way to draw in more customers. You can give them a sneak peek of what it would be like for them to throw their next event at your location.

Final Considerations

Utilizing local online directories can significantly get your business noticed more and bring in more customers and clients. Listing your business through a variety of business directories is not only an effective way to market your business but it does not cost your business anything to be listed. The main factors to remember is to keep all the information related to your business consistent across all your listings. This not only improves your online ranking but it gives your potential customers more confidence in your business. When they get different information from varying directories about your business it can cause them to be confused about what it is that you are actually offering or that they are even the same business.

While this simple implementation can greatly improve your business online presence you will want to stay up to date with each directories policies and terms of use. Some directories offer special opportunities to promote your business on major search engines and this is something you will not want to miss out on. Whether you are just starting out or looking to grow and expand your business, directories and online listing can have some major impacts on your business. This can greatly get your business more attention over your competitors since many local businesses either fail to list their business online or have done so incorrectly. When you utilize these tips and suggestion for listing your business online you can get your business found by a wider audience and before your local competitors who are not implanting this simple marketing strategy.

XTech Staffing

0
XTech Staffing | Austin Texas

XTech Staffing is one of the best in staffing solutions. We’re a complete service staffing agency with over 7 years of effectively connecting companies to top notch talent. With our simple and unique services we help our customers reach their goals in a no-nonsense way. This takes all the headache of the hiring and job seeking processes. Our tailored-to-fit Flex labor programs gets your company the consistent workforce that will supplement short and long term staffing needs. Our reputation for excellence in service allows us to draw and hold a high quality of staffing forces. Our services surpass expectations and the talent provided achieves in the business environments they are placed into.

 

XTech Staffing is one of the finest recruitment agencies in Ireland. We provide opportunities and jobs in Ireland to gifted and experienced candidates. Our workplace in Kildare, Ireland aides local, national, and international businesses in building a dream team with zero hassles. We are a complete-service Irish employment agency with over seven years of success in joining companies to first-class talent. Our easy and exclusive service offerings, joined with the no-nonsense way in which we help our clients achieve their objectives, takes the agony out of the hiring and job seeking processes. At XTech Staffing, we are here to support businesses in building the dream team and placing qualified candidates into jobs in Ireland and around the planet. We on-board talented candidates from every industry and deliver custom solutions to suit all of your companies’ needs.

 

XTech Staffing is the #1 Staffing Agencies Austin TX. We are a total-service employment and recruiting agency with several years of effectively uniting companies to the best talent in the industry. Our streamlined and unique services, along with the no-nonsense way in which we help our customers reach their goals, takes the headache out of hiring and job seeking processes. With our custom tailored Flex-Labor programs your organization gets flexibility and a dependable workforce that can fill any short to long-term staffing needs. Our status for excellent service allows us to attract and retain a high caliber of staffing people. Our services beat expectations and the talent delivered succeeds in the work environments they’re placed into.

 

XTech Staffing has opportunities to Work Abroad and international jobs. We are one of the top international staffing agencies and that comes from our passion and devotion to aiding both employers and job seekers in finding their perfect candidate or job. We have experience staffing international jobs in countries like the United States, Ireland, Israel, Saudi Arabia, China, Japan, Russia, and India. We on-board talent and deliver companies with a uniquely tailored staffing solution that will most appropriately fit all their needs. Our Team of Recruiters will give to you and your organization the greatest in flexible labor programs. For individuals attracted to international careers, our Recruiters will cut through that red tape and are there with you, assisting you, in every step of the process.

 

XTech Staffing is one of the best Staffing Agencies in San Antonio, TX with over 7 years of experience connecting businesses to premium talent. We construct companies’ dream teams without no hassles. We on-board talented candidates and our dedicated Recruiters provide to businesses their own uniquely tailored staffing solutions to provide to them only the very best in flexible labor programs. If your company or organization is hiring a permanent placement or even temp staffing, XTech will always yield you results much quicker than advertising the job position through any other channel. At our #1 staffing agency in San Antonio, we offer three programs that we will customize and tailor just for your business’s staffing needs and wants.

 

XTech Staffing is known for providing only the best in national staffing solutions to qualified and talented job seekers. We are the top national staffing agencies and our enthusiasm and dedication is what we are respected for and how we have stayed in business for more than seven years. We on-board the talent and provide to organizations their own custom-tailored staffing solution that will best fit their needs. Our recruiters will provide to your company or organization only the greatest in flexible labor programs. Whether your business is hiring an immediate, permanent placement, or just direct hiring, our national employment agency will yield you results much, much quicker than just advertising through the traditional channels. We provide nationwide staffing and national job services through our Flex programs that are tailored to fit your company’s unique staffing needs.

 

XTech Staffing is one of the top staffing agencies in Houston! We create companies’ dream teams with no hassles. We on-board the talented candidates and our recruiters provide companies with exclusively tailored solutions that produce the very best in flexible labor programs. Whether your organization is hiring a permanent placement or simply direct hiring, XTech will yield results way quicker than advertising through the other channels. At our Houston Staffing Agency, we offer to organizations and companies big and small, 3 staffing solutions programs that we will be tailored to fit all of your company’s staffing needs and wants. XTech Employment Agency in Houston TX helps you, the job seeker, find job placement in Houston and beyond. We have the capacity to work virtually with job seekers, which basically means we are not restricted by your location. Our Houston Employment Agency always cuts through the red tape that comes with the job searching process.

 

XTech is one of the best Temp Agencies in Dallas, TX and we are recognized for making companies’ dream teams with no hassles for them. We will on-board the talent and our experienced Recruiting Team provides to organizations and businesses their own custom-tailored solution to provide only the absolute best in flexible labor programs. Whether you are looking to hire permanent placement or just temp hiring, XTech always produces results quicker than advertising through the other typical channels. At our temp and staffing agency in Dallas, Texas, we offer up three programs uniquely tailored to your business’s staffing needs.

Deschamps MD

0
Deschamps-MD-and-Staff
Deschamps-MD-and-Staff

Primary Care Coral Gables

We are a small, solo physician practice, located in downtown Coral Gables, Fl. Our main goal is to make personalized medicine available to anyone.
Dr. Deschamps is trained in Internal Medicine-Primary Care, but he specializes in one on one interaction with you. That is, old fashioned history taking, physical examination, assessment of available data, generation of a clinical Impression and recommendations and the opportunity for you to choose the best course or option suited to your particular situation.
We diagnose, treat, and manage a variety of acute and chronic health issues, offer preventative services, and respond to your needs with special attention.
We offer a comprehensive, holistic, open-dialogue and educational approach to your particular health concerns. The goal is to enlighten, educate and empower you.

For Primary Care Miami , visit us.

Southern Asphalt Engineering

0
Asphalt Paving Miami
Asphalt Paving Miami

Asphalt Driveway Miami

Southern Asphalt Engineering Inc. is a Dade and Broward County Licensed and Insured Engineering contractor. We specialize in complete parking lot and roadway restoration and maintenance. With over 17 years’ experience, you can rest assured that we are experts in our field.

For

Brick Pavers Miami

, visit our website.

1430 NW 108th Ave, Suite 200 Miami, Florida 33172
305-667-8390

Phone Doctor

0
Office Telephone System
Office Telephone System

Business Telephone Systems

At PhoneDoctor.com you have over 30 years of experience providing business communication systems. Offering both Cloud (VoIP) and traditional phone systems they take care of business telecommunication needs. PhoneDoctor.com prides itself in its knowledge and full service installation for all types of business communication systems including VoIP, Digital Phone Systems, Hosted PBX, Wi-Fi Systems, Door Entry Systems, DirecTV Systems, Paging Systems, and Music Systems to name a few. PhoneDoctor.com is a timely and reliable company that answers your call live.

595 NW 91st street, Miami, FL 33150
305-759-2000

Cheap Phone Systems

Insignia SEO

0
Insignia SEO in Austin
Insignia SEO in Austin

Austin SEO Company

Insignia SEO provides enterprise solutions with the best SEO experts and consultants in the business. Contact us today for results that work for you!

Insignia SEO out of Austin, Texas provides businesses nationwide the best SEO development experts in the business. We connect your business with Web Design, Online Marketing, and Lead Generation strategies that work!

Visit our website and take a look at our marketing options:

Austin SEO Services